We have a continually growing suite of solutions which focus on providing data driven solutions for various business problems. These solutions can be implemented individually or in a modularised fashion. We also develop bespoke products for individual clients, and offer consultancy as well as training services. Our solutions are cloud-based, able to synthesis large amounts of data (although we’re also comfortable working with ‘small’ data). The results and insights are displayed on secure web-based dashboards that allow for daily updates on essential business activities.
A business needs to know how many people will visit their stores and buy their products. This way, they can optimise their stock and staff levels. Our sales forecasting solution predicts store and product level sales on a daily or monthly basis. It significantly out-performs branch managers and substantially reduces costs. This module can be linked to our stock optimisation and staff management tools. This ensures that each store has the correct level of stock and the right team working at the right time.
Keeping high levels of stock is expensive, particularly if the product has a short shelf-life. Our stock optimisation tool makes sure that stock keeping units (SKUs) end up at the branches where they are most likely to sell. It also provides early warning systems so that stores do not run out of products, and can automate stock ordering. This system also helps to identify products which are likely to do well early on, and to cut unpopular products.
Our sales insight module helps identify unusual trends and outliers on a store, product and individual basis. This allows for the monitoring of performance at all these different levels. The system can be configured to provide warnings for events such as substantially low stores sales levels. Other warning events can include when staff are close to maximum limits of allowed hours, or when movements in stock levels are unusual and may indicate fraudulent behaviour.
The sales insight module can also be used to identify different types of customers, potential target markets or product complements. It can use this information to inform marketing about up-selling or cross-selling opportunities.
People are the most important asset for many businesses. Our staff management tool can establish the most important factors associated with staff turnover and identify those staff who are most likely to leave. The tool can also be used to measure the impact of different incentive schemes on staff performance, and to suggest the optimal composition of work teams. We are currently also working to build a hiring component. This component uses voice recognition, as well as personality and behavioural characteristics to identify people who are a good fit for specific positions.
Customers are different: they buy different products and at different intervals. This means that each has a different ‘customer lifetime value’ to the business. Our customer lifetime value tool helps identify different types of customers and the value of these different groups to the business. This means that a business can focus their acquisition and retention efforts on the most valuable customers. The customer lifetime value tool can be combined with the sales insight and campaign effectiveness tools to identify the types of customers who respond to certain campaigns. It can also help calculate the cost-effectiveness of these latter.
Businesses continually need to know about the most effective way to boost outcomes, like sales or engagement, which they care about. Advertising and promotional campaigns are some of the ways to do this but it is often difficult to measure the impact of these campaigns. Our campaign effectiveness module helps a business determine the additional impact of a campaign compared to what might have happened had the campaign not gone ahead. The tool can also be used to identify the types of customers who responded best to the campaign. It can thus recommend ways to target future campaigns much more effectively.
Our solutions helped Hungry Lion reduce demand forecasting errors by 40 percentage points.